About Us

  • Who We Are

    Welcome to Etheralite, where fandom thrives through high-quality, official merchandise from trusted flagship stores in China. Our mission is to make authentic, licensed products more accessible to fans around the world. At Etheralite, we prioritize bringing you official merchandise while also providing a selection of exclusive, fan-made creations that celebrate your favorite fandoms.

  • How It All Started

    The idea for Etheralite was sparked by our desire to bring together two worlds: the authenticity of official products and the creativity of fan-made designs. As dedicated fans ourselves, we often encountered difficulties sourcing official merchandise from China. So, we made it our mission to simplify this process, selecting a limited, curated range of flagship items directly from trusted suppliers in China to ensure fans get only the best.

  • Our Commitment to Quality

    At Etheralite, quality is everything. We carefully select a limited range of official merchandise from flagship stores in China to ensure that every product you receive is genuine and top-notch. For our fan-made merchandise, we apply the same level of care, ensuring each design is thoughtfully crafted and reflective of the fandoms we love.

  • In the Future

    We’re always thinking about what’s next. While we currently create our own fan-made designs, we’re excited about the possibility of partnering with talented designers in the future to bring even more diversity and creativity to our offerings. Expanding our partnerships will allow us to showcase new perspectives and styles while continuing to honor the heart of each fandom.

Our Favorite Characters

  • Nahida ✧ Genshin Impact

    "Do you even know how many times you've tried to take my Gnosis from me?" Our founder mentioned that this specific line made them an instant fan, especially since it was so unexpected. They were on the verge of despair and suddenly, the entire situation turned around.

  • Diluc ✧ Genshin Impact

    Our founder started playing Genshin during 2020 and Diluc was one of the first 5-star characters they had. In their words, he's an underappreciated character who desperately needs an update. According to the Akasha System, they have a top 9% Diluc but they are still farming for him to this day due to bad artifact rolls in the Crimson Witch domain.

  • Jingliu ✧ Honkai Star Rail

    Our founder is a fan of Jingliu's english voice actor, Amalee, and really loved the animation scene of her fight against Jing Yuan. Unfortunately, they lost their 50/50 on her banner and are still waiting for a rerun.

  • Dan Heng / Imbititor Lunae ✧ Honkai Star Rail

    Our founder started playing Honkai Star Rail since it's release on April 26, 2023. Their favorite character is Dan Heng/Imbititor Lunae due to his transformation scene when he was fighting with Blade and Yanqiang. Their current favorite team comp is Imbititor Lunae, Jing Yuan, Bronya, and Luocha.